Target audience

Target audience is a particular group at which a product such as a film or advertisement is aimed. In film, appealing to your target audience is important because if you don't appeal to the right target audience nobody will watch your film. Target audience can determine the genre and the content in your film, having the wrong content can turn your target audience against watching the film and engaging with it, One of the moat important aspects of advertising and producing is finding out who your correct target audience are.