The film we chose to examine is 'American Psycho' created in 2000. They have a quite a few distribution companys, for example Lionsgate Film, Odean and Gold Max. One way they distributed the film was by inviting people to register to receive emails (based off the plot), enabling them to feel as if they are in the film and to create hype and tease them into wanting more. Lionsgate spent $50,000 on an online stock market game where the player can invest in films, actors or musicians with fake Hollywood money.
They used social media to their advantage to spread film posters - teaser film posters as included via accounts and hashtags, on social media such as Twitter. This is effective in fulfilling it's purpose as users can share these snippets of the film with their friends at a touch of a button, 'like' it and comment, which would show up in their followers notifications.
The film was globally released, from the USA to Japan. It was also released at popular film festivals, for example the Sundance Film Festival. This creates more hype, especially with famous names, which advertises it even further.
The film is available digitally (Netflix, Amazon Prime), on DVD or Blu Ray. The box office sales was $34.3 million, generating a good profit. Originally it was meant to have a soundtrack, with famous names such as Bowie but all copies were destroyed as the makers of the film felt that it did not go with the film.
We feel like this distributor would be likely to distribute our film as we have a similar genre of Thriller, which makes the idea more appealing. Furthermore, they are more experienced in distributing our sort of film into a market, which would heighten the chance of success.
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